Raising Awareness

Conservation cannot happen in silence. The world must know what is at stake — and what is possible.

CRF is committed to raising awareness both locally and globally. We run community outreach campaigns that promote respect for wildlife and responsible forest use, while connecting local voices to international audiences.

In April 2025, architect and CRF co-founder Rob Kain delivered a powerful TED Talk that brought the story of the Congo Rainforest to a worldwide audience. In it, he shared how architecture, ecology, and human empathy must come together to protect the last great rainforests on Earth. His message — that the survival of endangered species and the survival of human culture are inseparable — continues to inspire new allies, donors, and advocates across continents.

We’re also introducing creative public engagement initiatives like the “Gorilla Birthday Party” and “Baby Naming Ceremony” — joyful celebrations that honor the lives of gorillas born in protected areas and invite people everywhere to take part in their story. These events mark a cultural turning point, transforming conservation from an obligation into a shared celebration of life.

Through storytelling, film, and digital outreach, we aim to show the world that what happens in the Congo doesn’t stay in the Congo — it affects the climate, biodiversity, and future of every living being on Earth.